About Showwcase

Showwcase is a professional network built for developers. We help developers represent themselves holistically and match them to jobs at the best companies globally.

Job Description

• Location: Kuala Lumpur, Malaysia
• Preferred: Southeast Asian nationalities (Malaysia, Indonesia, Thailand, etc.)
• Visa: Provided

As a Product Marketing Associate, you will be responsible for developing and executing marketing strategies that effectively communicate the value of our products to target audiences. You will collaborate closely with cross-functional teams, including product development, sales, and customer success, to drive product adoption and revenue growth. Your role will involve conducting market research, crafting compelling messaging, and orchestrating product launches to ensure successful market penetration.

You are:

• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience from beginner developers to senior technology veterans and differentiate Showwcase. You have excellent verbal and written communication skills.
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market.
• Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track.
• Passionate about technology. You are keen to learn about how things work and are able to explain the value proposition of Showwcase to developers in ways that everyday people can understand.
• Ambitious. You are eager to make an impact at Showwcase. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• A team player. Growth marketing collaborates with basically everyone at Showwcase. You are able to work with a range of disciplines to execute on your work.

Responsibilities

• Lead growth marketing for SEA and APAC region
• Launch and run lean campaigns across the region to drive new signups via numerous channels including SEO, affiliates, content promotion, community engagement, partnerships with creators and social media engagement.
• Create experiments to test messaging, localisation, signup flows, and other levers to increase conversion rates and achieve key performance metricswe want to connect with our potential users at scale and always be iterating.
• Generate customer insights that inform Showwcase's product strategy
• Partner with design, product, and engineering teams to ensure we are prioritising the best features in our product market as influenced by users and their needs.
• Use your strategic, analytical, agile, digital skills to help us achieve our full-funnel marketing and business goals.
• Identify trends and insights, and optimise spend and performance based on the insights.
• Leverage customer insights to better segment, target, and reach potential customers.
• Ensure that the Showwcase brand is appropriately represented in all of our work
• Represent and introduce Showwcase in national and international events as well as conferences

Qualifications

• 3+ years of B2C growth/digital/performance marketing experience, including expertise in channel optimisation.
• Proven track record of developing sound user acquisition strategies and running innovative experiments that exceed target goals.
• Experience working with tools like Google Analytics, Google Ads, LinkedIn Ads, Twitter ads.
• A startup mentality with a bias to action and the ability to flex in a fast-paced environment
• Superb organisation and project management skills and the capacity to handle multiple ongoing channels at once.
• Excellent analytical skills and the ability to craft actionable insights from complex data
• Experiences in joining events and conferences
• BA/BS degree (in lieu of degree, 3 years of relevant work experience
• • Willingness to travel as required to attend conferences

It's not expected that any single candidate would have expertise across all of these areas we're looking for candidates that are particularly strong in a few areas, and have interest in developing new capabilities.